That said, there are exceptions. Some businesses, particularly restaurants, can differentiate themselves with a branded app that helps customers do things like manage rewards, receive promotions, place online orders and make reservations.
Chargebacks911 co-founder Monica Eaton-Cardone contends that some popular conceptions about this generation’s spending and saving habits are myths — or at the very least, that those habits are evolving. She said millennials are both thrifty and good about saving for the future. A recent study from Fidelity shows millennials are well on track for their (still distant) retirement, in fact outpacing their parents.