Monica Eaton-Cardone

Risk-free trial offers typically convert better, increase cash flow, and provide a rapid method for advertiser growth. However, many advertisers believe the risks outweigh the reward.

For merchants, affiliate marketing can bring life or death. Significant revenue or excessive losses. Sustainable growth or unmanageable liability.

Thanks to the power of affiliate marketing, our online business was turning a steady profit in an incredibly competitive niche. We had several hot selling products, and it seemed as if everything was smooth sailing. That is, until the day we watched the business begin to crumble. The Repercussions of...